Breastfeeding has become a part of everyday life. But things have changes over the past decades, making more women feel embarrassed by doing so in public. That had to change.
To improve the public opinion, we introduced the Breastfeeding Extras. This is a casting agency for mothers who give breast to their babies, to star in much viewed TV-series. In this way, we made the act of breastfeeding a lot more visible. And, in the long term, accepted.
After being featured in famous TV shows we also collaborated with the most popular comic books of Belgium where breastfeeding extra’s where shown.
Art Direction: Julie Vanderbeck
Copywriter: Jasper Declercq
Agency: LDV United