Famous Belgian cheese brand Brugge Kaas thought it was time to launch a brand new image campaign that emphasises the taste experience of their cheese range. A big rebranding campaign that came with a small new baseline: “Taste more”.
To install this line, a suitable campaign was kicked off with three striking TV commercials in which the unique taste experience of the various cheeses is visually and aurally captured. Together with the people sitting at the table, we are immersed in a very different universe from the abbeys and grain fields that we know from cheese communication. We introduced a unique, musical-like taste experience. Sound on.
Art Direction: Julie Vanderbeck
Copywriter: Matthew Lootens
Agency: LDV United
Client: Brugge Kaas