In order to start the year with a clean state, Flanders biggest anti litter organisation Mooimakers launches an annual spring cleaning campaign. It calls on people to keep their neighbourhood clean.
Because by doing so, people can show their very best side. And make up for their lesser side, like parking double, chatting in a movie theatre or refusing to buy a round of drinks. And what better way to bring up these lesser character traits -and the message to clean up your street- than by singing about it, musical style. On the radio and in a series of commercials. Catchy songs stick longer than a piece of gum on your sidewalk.
Art Direction: Julie Vanderbeck
Copywriter: Matthew Lootens
Agency: LDV United