Every year Het Nieuwsblad holds the most important election of the year: ‘De Beste Frituur Van Vlaanderen’.
To get people to vote, we highlighted the amount of work our chips shop owner puts in making the best fries in the world. And how they are doing everything they can in order to spoil us. A vote for this contest is the least we can give back.
Art Direction: Julie Vanderbeck
Copywriter: Matthew Lootens
Agency: LDV United
Client: Het Nieuwsblad