Sadly still way too many accidents occur with the Belgian coast tram. Mainly because people forget to look left and right before they cross the road. De Lijn, one of the Flemish public transport companies, asked us to come up with new signage to make people aware of this problem.
We created new traffic signs along the crosswalks which reminded people to look left and right before they crossed the road.
The copy said: do the firetower, look left and right before you cross.
Art Direction: Julie Vanderbeck
Copywriter: Jasper Declercq
Agency: LDV United
Client: De Lijn
Character design & animation: Job, Joris en Marieke