To prove that Mitsubishi only builds indestructible cars, we introduced a character we already know: Murphy. The famous unlucky man named after its famous law, is the perfect ambassador for our car brand.
A series of TV/radio commercials and print ads showed Murphy in his ever-famous state of being unlucky. Luckily for him, he drives a Mitsubishi.
Creation: Matthew Lootens, Julie Vanderbeck
Agency: LDV United