Mitsubishi – The pothole livestream

A Mitsubishi is a strong, sturdy car. A point proven by their ‘Built For Belgian Roads’ campaign, launched in 2018, in which was proved a Mitsubishi was strong enough, even for Belgian roads.

A claim we prolonged for their stock car sales campaign, by giving people the opportunity to buy a cheaper Mitsubishi… as long as a certain chosen pothole in a Belgian road wasn’t fixed. People could follow the activities trough a livestream. Spoiler alert: the stock sales lasted for a long, very long time. 

Creation: Matthew Lootens, Julie Vanderbeck
Agency: LDV United
Client: Mitsubishi