The festival season of 2022 was 2 years in the making. Booming ticket sales made one thing very clear: everyone wanted to be a part of it.
Luckily there was a little spark of hope for party-goers who were still looking for a ticket: a huge giveaway by longtime festival partner Studio Brussel. Under the name ‘Say Yes Against The Festival Stress’, Studio Brussel further fueled the FOMO feeling with a campaign that only does one thing: make you nervous.
In a series of screaming, flashy, over-the-top TV commercials, it becomes clear: StuBru is giving away the very-very-very-last tickets. And you can be a little stressed about that.
Creation: Matthew Lootens, Roxane Schneider
Client: Studio Brussel