Christmas is the time of year when we wish each other all the best. But even better would be to actually make those wishes come true. And you can do exactly that by giving away a Lotto ticket. How convenient.
In this campaign for the National Lottery we visualize different kinds of wishes people have. By song, sung by a choir. Because it is Christmas after all. Our wish to make a TV commercial as ambitious and colorful as this one has come true.
Art Direction: Julie Vanderbeck
Copywriter: Matthew Lootens
Agency: Havas Worldwide Brussels