Jobat teached us one thing: we all have a Ludo living inside us. That one inner person who complains about our colleagues. Who sighs when a meeting has started. Who knows every trick in the job interview-book. A voice of reason, really.
This character, created by Dries De Wilde and Willem De Wachter, got a follow-up campaign. These are the radio commercials. Have a listen.
Copywriter: Matthew Lootens, Julie Vanderbeck
Concept: Dries De Wilde, Willem De Wachter
Agency: LDV United