The end of the Covid tunnel was a long one. But vaccinations were the key to returning to our pre-pandemic habits. The Government of Flanders wanted to encourage and enthuse us for the Big Return to a life full of concerts and sport events. And the best way to do this is by showing exactly how many people we already have vaccinated…
But plain numbers can be abstract. That is why we always equated the number of vaccinated persons with the number of times we can fill the Sportpaleis, a football stadium or the Kursaal Oostende. And the bigger number of imaginary Sportpaleis halls we can fill, the closer we got to filling a real one.
For this campaign we created an online video, several newspaper ads and big projections on major cultural buildings in Flanders.
Art Direction: Julie Vanderbeck
Copywriter: Matthew Lootens
Agency: LDV United
Client: Government of Flanders